Plus size women's clothing market

Plus-size women's clothing, also known as fat people's clothing, fat people's clothing, multi-size women's clothing, extra-large women's clothing, etc., is clothing tailored for plump female friends who weigh more than the standard body weight. The product features that fat people choose to wear it. , to wear thin, and natural, good-looking.
Most of the plus-size group are slightly fat people, with an average age of about 28-45 years old. Most belong to the mother group.
In recent years, with the improvement of people's material living standards, the number of obese people has increased year by year. Especially in developed countries such as Europe and the United States, the annual growth rate of the obese population is more than 10%, and the obese population in my country has exceeded 90 million. The number of obese people will exceed 200 million. Under such a situation, as far as the clothing industry is concerned, with the gradual increase in the number of obese people, the market demand for conventional clothing will shrink year by year, and the entire clothing market is bound to face a reshuffled industry situation.

The fat body clothing industry has grown rapidly in recent years, especially in some countries and regions where the fat body population is growing rapidly, such as Europe, America and India, with an annual increase of more than ten percent, while the demand for conventional clothing is shrinking year by year. In China, from big cities such as Beijing, Shanghai, Harbin, Chengdu, Wuhan, to small counties, towns and towns, many customers are looking for large-sized women's clothing, but they have money to buy but can't find a place to buy them. Every time they go shopping, fat female friends are troubled by not being able to buy suitable clothes. Usually, they can only wear some sportswear or some inappropriate clothes. And they also love beauty and fashion. But every time I go shopping, I have to face the embarrassment of having money and not being able to buy clothes. But they seldom go shopping, because no matter how beautiful the clothes are, they are not for them. Therefore, once they fancy the right clothes, they will make a big deal and vent their shopping desires that have accumulated for a long time. They don't care about clothes that cost a few hundred yuan a piece. It is common for them to swipe thousands or even thousands of cards at a time.